Selected Work

9+ years of work,
7 cases worth telling.

LifeSafety Power

Modernizing a hardware-era product for a cloud-era audience.

Founder-led AI coaching platform designed end-to-end.

Predictive maintenance UX for rotating machinery diagnostics.

Pricing strategy at scale across two major enterprise ecosystems.

Digital transformation at national scale.

B2B/B2C micro-credit via WhatsApp — designed end-to-end.

Conversion optimization across major Colombian brands.