E-commerce · Conversion optimization · CRO
Retail & E-commerce
& early career foundations
Project shown under NDA · Real assets can be shown on a videocall.
Cross-vertical e-commerce and CRO work across four major Colombian brands. The thread across them: conversion is downstream of clarity. Abandoned cart recovery, A/B testing, platform audits — the unglamorous work that moves real revenue numbers. Foundational engagements that shaped how I approach scale and measurement.
UX/UI design and conversion rate optimization for Studio F (women's fashion), ELA (footwear), Dupree-Azzorti (multilevel marketing), and Claro Colombia (telecom). Abandoned cart recovery flows. A/B testing for product detail pages. Platform audits and friction mapping. Worked at BlackSip and DDB Latina during the early career years when CRO was the bread and butter of every digital agency in the region.
Studio F
fashion e-commerce
ELA
footwear retail
Dupree-Azzorti
MLM platform
Claro
telecom
Where I learned that conversion is downstream of clarity — and that pixel-perfect mockups don't matter if the user can't find the checkout.
Let's design something together.
Open to remote & hybrid roles.